The Peach Jack Story…

I’m Craig - founder of Peach Jack Apparel. My wife, Joanna, and I started this brand out of our home in Evans, Georgia. We have a son named Sanders and a Jack Russell named Penelope, who’s basically our company mascot. Right now, Peach Jack is our side hustle, but the goal is to turn it into something lasting, something we can look back on and be proud we built from the ground up.

By day, I’m in software development. Joanna works in healthcare. But between her eye for style and my background in retail, marketing merchandise, and specialty products (thanks to my dad), we decided to combine our strengths. Back in March 2020, we started talking seriously about building a brand that represented who we are - family-oriented, Georgia-born, and built around comfort and quality.

That’s how Peach Jack came to life. “Peach” is a nod to our Georgia roots, and “Jack” is for our dog, Penelope. She’s a rescue and the inspiration behind our logo. Her story’s a special one - in the winter of 2014, she was found abandoned as a puppy in the woods. A friend rescued her but couldn’t keep her, so Joanna stepped in without a second thought. Penelope’s been part of the family ever since, and we honestly wouldn’t have it any other way.

Peach Jack Apparel is more than just a brand for us. It’s about creating something legacy worthy - comfortable, durable gear that represents the lifestyle we love and the values we live by.

We’re pumped to share Peach Jack with you and can’t wait to see you out there repping it. Thanks for being part of the story - and don’t forget to #ShowYourPeach.